Sojeong Park


Research Fellow
 

Communication

 

Work Experience

Research Fellow at SNU Institute of Communication Research (2020.10~2022.7)
Postdoctoral Fellow & Assistant Research Professor at BK 21 FOUR Free and Responsible AI Media, Department of Communication, SNU (2020.10~2022.7)

Academic Ability

Doctor of Philosophy in Communication, Seoul National University

Master of Arts in Communication, Seoul National University
Bachelor of Arts in International Relations, Seoul National University

 


  • Meta-analysis of domestic studies on Hallyu in Asia (Asia Review, 2023)
  • Hallyu in Thailand mediated by Netflix (Broadcasting & Communication, 2023)
  • Reshaping Hallyu: Global reception of South Korean content on Netflix (International Journal of Communication, 2023)
  • Expanding and contesting ‘K’: An analysis of K discourse of Korean news reports (Korean Journal of Journalism & Communication, 2022)
  • Watching Korean dramas through global SVOD services in Japan (Korean Journal of Journalism & Communication, 2021)
  • Performing whiteness: skin beauty as somatechnics in South Korean stardom and celebrity (Celebrity Studies, 2021)
  • A study on the development and limitations of Korean multiculturalism through the analysis of Sam Okyere’s star image (Media, Gender & Culture, 2021)
  • Colorism of K-beauty industry (Journal of Journalism & Communication Studies, 2020)
  • Beautiful and masculine: Male make-up YouTubers and heteronormativity in South Korea (The Journal of Popular Culture, 2019)
  • Geography of Hallyu studies: Analysis of academic discourse on Hallyu in international research (Korea Journal, 2019)
  • On the intersectionality of race and gender in the skin-whitening culture of K-beauty: A case study on the whitewashing/yellowashing debate (Journal of Communication Research, 2019)
  • Knowledge network analysis on Hallyu research (Korean Journal of Journalism & Communication Studies, 2017)
  • ‘Ajae’, a poisonous interpellation: How ‘Ajae’ constructs the hegemonic masculinity (Media, Gender & Culture, 2017)
  • Romantic relationship in the neoliberal Korean society: Representation of romantic relationship in Korean romantic comedy movies since 2008 (Media, Gender & Culture, 2016)
  • Emergence of Internet Mukbang (Foodcasting) and its hegemonic process in media culture (Media & Society, 2016)

 

  • Mibaek: The Cultural Politics of Skin Color (2022)
  • Romancescape (2017)