Myung Moo Lee
HK Research Professor
Business Administration
PhD in Business Administration
Research Interests
IT Industry in India, Fab Lab, Institutional Voids, Appropriate Technology, Base of the Pyramid
Professional Experience
Research Professor, Sungkyunkwan University, College of Business (2015-2018)
Professor, Graduate School of Smart City Science and Management, Hongik University (2012-2015)
Professor, Graduate School of Business, Hanyang Cyber University (2010-2012)
Books
- 2023 FabLab, a Sustainable Digital Fabrication Communities. Gonggam (Co-author)
- 2023 Global Perception of Asia: Focusing on the Top 10 Asian Issues and Korean Perception of Asia. Purungil (Co-authored)
- 2023 Installation of a Digital Workshop (FabLab) in Bhutan (Korean Version). Gonggam (Co-authored)
- 2022 Asia Brief. Blue Road (Co-author)
- 2022 Integrated System and Direction of India’s 100 Smart City Policies. The Korea Spatial Planning Review (Co-author)
- 2022 Smart Cities in South Asia. Jininjin (Co-author)
Articles
- 2023. “Sustainable Rural Living Lab: Indian Case Studies.” Business Case Review 45 (Co-author)
- 2022. “A Study on the Urban Living Lab Model connected with Walkability of Cities in India.” The Korea Spatial Planning Review 115 (Co-authored)
- 2022. “Strategies for Overcoming Institutional Voids in BoP Market Entry: Cases in South Asia.” Asian Review 12(2) (Co-authored)
- 2022. “A Study Revitalization of Domestic Private Makerspace: Focusing on the Paradox of Publicity.” Journal of Appropriate Technology 8(2) (Co-authored)
- 2022. “Sustainable Digital Fabrication Communities: Focusing on the Comparison of Fablabs in Korea and Japan.” The Journal of the Korea Contents Association 22(2) (Co-author)
- 2021. “Strategic Choice for Entering the South Asia Market.” International Business Review 25(2) (Co-author)
- 2021. “The Impact of COVID-19 on the Labor Market in India: Focusing on the Expansion of the Labor Gap and Digitization.” Journal of Appropriate Technology 7(1) (Co-author)
- 2021. “Youngone Corporation’s Entry Strategy in Bangladesh: Focusing on Overcoming Institutional Voids.” Korea Business Review 25 (Co-author)