A Korean Producer in the Heart of Bollywood: Changes and Prospects in India’s Media Market and Local Perspectives on Hallyu


  • Date: April 28th, Tuesday, 2026, 16:00 – 18:00
  • Location: Room 303, SNUAC (Bldg. 101)

Presenter: Hyunwoo Thomas Kim (President & CEO, Kross Pictures, Inc.)

India’s media market, long shaped by the strong tradition of a film industry represented by Bollywood, is undergoing a period of profound transformation in many respects. At the same time, India has recently drawn renewed attention as a place where Hallyu has been received with considerable enthusiasm. This event offers an opportunity to examine how these shifts in the media landscape are perceived from the front lines of media production where Indian producers are working, and to explore the kinds of questions and possibilities that creators are considering for the future amid these changes. Through the vivid insights of Hyunwoo Kim, CEO of Kross Pictures, Inc.—a Korean production company that has established a presence in the Indian market and is producing films and television dramas there—participants will have the chance to hear answers to many of their questions.