• Date: May 25th, Wednesday, 2022, 14:00 – 15:00
• Location: Room 303, SNUAC (Bldg. 101) / Online via Zoom

Speaker: Yong-Joo Choi (Professor, School of Advertising & Public Relations, Hongik University / Visiting Scholar, SNUAC)

More one-person companies appear, and the MZ generation is increasingly paying more attention to one-person companies. Yet, compared to students who major in engineering or natural sciences, those in humanities and social sciences face more difficulties in starting one-person companies.

Then how should one-person companies be started? Differentiation is the key. Meaningful differences should be made in products and ideas to differentiate them from others. This colloquium will examine the marketing strategies for differentiating one-person companies.