Colloquium

• Date & Time: Wednesday, 25 April, 2018, 14:00-16:00
• Place: International Conference Room(#303), SNUAC(Bldg#101)
• Speaker: Prof. Myung Moo Lee (Visiting Professor, Sungkyunkwan University Business School)
• Moderator: Sung Kyu Kim (Senior Researcher, SNUAC)
• Discussant: Prof. Moo Sup Jung (Dept. of International Trade, Dong-A University)
• Organizer: SNUAC Southeast Asia Center & Key Research Institute
• Inquiry: Jiyeon Hwang / quteson@hanmail.net & Seung-mok Han  / mokeya1@snu.ac.kr

This colloquium was organized for the purpose of understanding the Indian market in general. The current conditions of the Indian consumer market will be analyzed and the social and cultural characteristics that affect consumption in India will also be examined. Professor Myung Moo Lee (Sungkyunkwan Univ.) will present on “A Lifestyle Study for Market Segmentation at the Base of Pyramid(BoP) in India” at the colloquim.