Research and discourse on Hallyu are being produced in all directions, and we are witnessing the formation of a new discursive system. This international conference seeks to critically reflect on the geography of Hallyu discourse through a meta-analysis of its production, agencies, proliferation conditions, and texts that constitute the Hallyu phenomenon.
In this conference, we inquire and deliberate on what academic issues Hallyu research raises, how it reframes existing theories on transnational cultural flows and creative industries, and what theoretical possibilities it holds, beyond the richness of case studies and observations.
| 9:00-9:15 | Welcome and Opening Speech
Seok-Kyeong Hong (Seoul National U.) |
| Part 1: Discursive Geography of Hallyu: Who Speaks about Hallyu? And about What?
Chair: Seung Hye Sohn (Sejong U.) |
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| 9:15-10:15 | [Panel] Mapping Global Impacts of Hallyu
– Hallyu’s ‘Korean-ness,’ ‘Hybridity’ and ‘Liberal Universalism’ as factors shaping its global reach and appeal Speaker: Natalia Grincheva (LASALLE College of the Arts) – Digital Hallyu Speaker: Dal Yong Jin (Simon Fraser U.) – Critical Junctures of the Negative Hallyu Speaker: Hwa Jung Kim (Ewha Womans U.) – Mapping the Korean Wave in the context of cultural policy Speaker: Youngaah Koh (Miami U.) |
| 10:15-10:45 | Visualizing the Evolution of Hallyu Discourses: Data Representation and the Forecast of Challenges
Speaker: Do-hoon Kim (Ars Praxia) |
| 10:45-11:00 | Break |
| 11:00-11:30 | Mapping the Hallyu Studies: A Discourse Analysis on Multilingual Hallyu Research
Speaker: Sojeong Park + CHS (Seoul National U.) |
| 11:30-12:15 | Discussion
Daemin Park (Sunmoon U.), Gyu Tag Lee (George Mason U. Korea), Ji Hoon Park (Korea U.) |
| 12:15-13:45 | Lunch Break |
| Part 2: Rising Perspectives on Hallyu
Chair: Yong-jin Won (Sogang U.) |
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| 13:30-14:15 | Chinoiseries-Japonisme-Korean Wave: East Asian Winds in Europe
Speaker: Eun-Jung Lee (Freie U. of Berlin) Discussant: Heonik Kwon (Seoul National U.) |
| 14:15-15:00 | The Korean Wave from the Transnational Proximity Perspective
Speaker: Dal Yong Jin (Simon Frasor U.) Discussant: Doobo Shim (Sungshin Women’s U.) |
| 15:00-15:45 | A Theory of Pop Cosmopolitanism: Hallyu as Elective Affinities
Speaker: Vincenzo Cicchelli (U. of Paris Descartes) & Sylvie Octobre (French Ministry of Culture and Communication) Discussant: Hong-Jung Kim (Seoul National U.) |
| 15:45-16:05 | Break |
| 16:05-16:50 | Power through Connections: Conceptualizing Network Capital
Speaker: Ju Oak Kim (U. of Texas A&M) Discussant: Jaeho Kang (Seoul National U.) |
| 16:50-18:00 | Discussion
Panel: Daemin Park (Sunmoon U.), Heonik Kwon (Seoul National U.), Doobo Shim (Sungshin Women’s U.), Hong-Jung Kim (Seoul National U.), Jaeho Kang (Seoul National U.) |
