{"id":8894,"date":"2018-04-05T00:34:46","date_gmt":"2018-04-05T00:34:46","guid":{"rendered":"http:\/\/snuac.snu.ac.kr\/eng\/?p=8894"},"modified":"2018-11-27T07:50:59","modified_gmt":"2018-11-27T07:50:59","slug":"lifestyle-study-market-segmentation-bop-india","status":"publish","type":"post","link":"https:\/\/snuac.snu.ac.kr\/eng\/index.php\/2018\/04\/05\/lifestyle-study-market-segmentation-bop-india\/","title":{"rendered":"A Lifestyle Study for Market Segmentation at the Base of Pyramid(BoP) in India"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;8912&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text]<span style=\"color: #0000ff;\"><strong>Colloquium<\/strong><\/span><\/p>\n<ul>\n<li><strong>Date &amp; Time:<\/strong>\u00a0Wednesday, 25 April, 2018, 14:00-16:00<\/li>\n<li><strong>Place:<\/strong>\u00a0International Conference Room(#303), SNUAC(Bldg#101)<\/li>\n<li><strong>Speaker:<\/strong>\u00a0Prof. Myung Moo Lee (Visiting Professor, Sungkyunkwan University Business School)<\/li>\n<li><strong>Moderator:<\/strong>\u00a0Sung Kyu Kim (Senior Researcher, SNUAC)<\/li>\n<li><strong>Discussant: <\/strong>Prof.\u00a0Moo Sup Jung (Dept. of International Trade, Dong-A University)<\/li>\n<li><strong>Organizer:\u00a0<\/strong>SNUAC Southeast Asia Center &amp; Key Research Institute<\/li>\n<li><strong>Inquiry:<\/strong>\u00a0Jiyeon Hwang \/\u00a0quteson@hanmail.net &amp;\u00a0Seung-mok Han\u00a0 \/\u00a0mokeya1@snu.ac.kr<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][vc_text_separator title=&#8221;Abstract&#8221;][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]This colloquium was organized for the purpose of understanding the Indian market in general. The current conditions of the Indian consumer market will be analyzed and the social and cultural characteristics that affect consumption in India will also be examined. Professor Myung Moo Lee (Sungkyunkwan Univ.) will present on &#8220;A Lifestyle Study for Market Segmentation at the Base of Pyramid(BoP) in India&#8221; at the colloquim.[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;8912&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text]Colloquium Date &amp; Time:\u00a0Wednesday, 25 April, 2018, 14:00-16:00 Place:\u00a0International Conference Room(#303), SNUAC(Bldg#101) Speaker:\u00a0Prof. Myung Moo Lee (Visiting Professor, Sungkyunkwan University Business School) Moderator:\u00a0Sung Kyu Kim (Senior Researcher, SNUAC) Discussant: Prof.\u00a0Moo Sup Jung (Dept. of International Trade, Dong-A University) Organizer:\u00a0SNUAC Southeast Asia Center &amp; Key Research Institute Inquiry:\u00a0Jiyeon Hwang \/\u00a0quteson@hanmail.net &amp;\u00a0Seung-mok Han\u00a0 \/\u00a0mokeya1@snu.ac.kr [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][vc_text_separator title=&#8221;Abstract&#8221;][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]This colloquium was organized for the purpose of understanding the Indian market in general. The current conditions of the Indian consumer market will be analyzed and the social and cultural characteristics that affect consumption in India will also be examined. Professor Myung Moo Lee (Sungkyunkwan Univ.) will present on &#8220;A Lifestyle Study for Market Segmentation at the Base of Pyramid(BoP) in India&#8221; at the colloquim.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":2,"featured_media":8912,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-8894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"_links":{"self":[{"href":"https:\/\/snuac.snu.ac.kr\/eng\/index.php\/wp-json\/wp\/v2\/posts\/8894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/snuac.snu.ac.kr\/eng\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snuac.snu.ac.kr\/eng\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snuac.snu.ac.kr\/eng\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/snuac.snu.ac.kr\/eng\/index.php\/wp-json\/wp\/v2\/comments?post=8894"}],"version-history":[{"count":8,"href":"https:\/\/snuac.snu.ac.kr\/eng\/index.php\/wp-json\/wp\/v2\/posts\/8894\/revisions"}],"predecessor-version":[{"id":9637,"href":"https:\/\/snuac.snu.ac.kr\/eng\/index.php\/wp-json\/wp\/v2\/posts\/8894\/revisions\/9637"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snuac.snu.ac.kr\/eng\/index.php\/wp-json\/wp\/v2\/media\/8912"}],"wp:attachment":[{"href":"https:\/\/snuac.snu.ac.kr\/eng\/index.php\/wp-json\/wp\/v2\/media?parent=8894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snuac.snu.ac.kr\/eng\/index.php\/wp-json\/wp\/v2\/categories?post=8894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snuac.snu.ac.kr\/eng\/index.php\/wp-json\/wp\/v2\/tags?post=8894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}