{"id":19685,"date":"2026-06-01T01:33:04","date_gmt":"2026-06-01T01:33:04","guid":{"rendered":"https:\/\/snuac.snu.ac.kr\/eng\/?p=19685"},"modified":"2026-06-01T01:33:04","modified_gmt":"2026-06-01T01:33:04","slug":"reimagination-of-dewesternizing-hallyu-studies","status":"publish","type":"post","link":"https:\/\/snuac.snu.ac.kr\/eng\/index.php\/2026\/06\/01\/reimagination-of-dewesternizing-hallyu-studies\/","title":{"rendered":"Re-imagination of de-Westernizing Hallyu Studies"},"content":{"rendered":"<ul>\n<li><strong>Date:<\/strong> June 12th, Friday, 2026, 14:00 &#8211; 17:00<\/li>\n<li><strong>Location: <\/strong>Youngone Hall (Room 210), SNUAC (Bldg. 101)<\/li>\n<\/ul>\n<hr \/>\n<p data-start=\"0\" data-end=\"779\">Hallyu has now become more than a phenomenon in which a particular nation\u2019s popular culture spreads globally; it has emerged as a significant object of inquiry through which to think about the global cultural industry, digital platforms, fandom, affect, identity, and shifting cultural power relations across regions. Yet many of the existing theoretical frameworks used to explain Hallyu still rely heavily on Western-centered paradigms in cultural theory and media studies. Accordingly, Hallyu studies must move beyond interpreting Hallyu merely as a peripheral example of the Western cultural industry or as a success story of non-Western popular culture, and instead reimagine Hallyu itself as a site capable of generating new theoretical questions and analytical frameworks.<\/p>\n<p data-start=\"781\" data-end=\"1289\">This event has been organized to explore the possibilities for dewesternizing Hallyu studies and to discuss the transnational flows surrounding Korean popular culture and K-pop from new theoretical and methodological perspectives. In particular, the event focuses on themes such as theorizing Hallyu studies, dewesternizing approaches, and the affective care practices surrounding K-pop in the Global South, examining how Hallyu might renew and expand existing Western-centered paradigms of cultural studies.<\/p>\n<p data-start=\"1291\" data-end=\"1901\" data-is-last-node=\"\" data-is-only-node=\"\">Co-hosted by the Center for Hallyu Studies at the Seoul National University Asia Center (SNUAC) and the Center for Future Culture and Convergence Studies at Hanyang University, this event seeks to provide a platform for academic exchange where scholars from Korea and abroad can engage in presentations and discussions on the current issues and future directions of Hallyu studies. Through this gathering, the organizers aim not only to approach Hallyu as an object of research, but also to explore the possibility of reconfiguring the theoretical landscape of cultural and media studies through Hallyu itself.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Date: June 12th, Friday, 2026, 14:00 &#8211; 17:00 Location: Youngone Hall (Room 210), SNUAC (Bldg. 101) Hallyu has now become more than a phenomenon in which a particular nation\u2019s popular culture spreads globally; it has emerged as a significant object of inquiry through which to think about the global cultural industry, digital platforms, fandom, affect, identity, and shifting cultural power relations across regions. Yet many of the existing theoretical frameworks used to explain Hallyu still rely heavily on Western-centered paradigms in cultural theory and media studies. Accordingly, Hallyu studies must move beyond interpreting Hallyu merely as a peripheral example of the Western cultural industry or as a success story of non-Western popular culture, and instead reimagine Hallyu itself as a site capable of generating new theoretical questions and analytical frameworks. This event has been organized to explore the possibilities for&#8230;&#8230;<\/p>\n","protected":false},"author":2,"featured_media":19686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-19685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"_links":{"self":[{"href":"https:\/\/snuac.snu.ac.kr\/eng\/index.php\/wp-json\/wp\/v2\/posts\/19685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/snuac.snu.ac.kr\/eng\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snuac.snu.ac.kr\/eng\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snuac.snu.ac.kr\/eng\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/snuac.snu.ac.kr\/eng\/index.php\/wp-json\/wp\/v2\/comments?post=19685"}],"version-history":[{"count":1,"href":"https:\/\/snuac.snu.ac.kr\/eng\/index.php\/wp-json\/wp\/v2\/posts\/19685\/revisions"}],"predecessor-version":[{"id":19687,"href":"https:\/\/snuac.snu.ac.kr\/eng\/index.php\/wp-json\/wp\/v2\/posts\/19685\/revisions\/19687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snuac.snu.ac.kr\/eng\/index.php\/wp-json\/wp\/v2\/media\/19686"}],"wp:attachment":[{"href":"https:\/\/snuac.snu.ac.kr\/eng\/index.php\/wp-json\/wp\/v2\/media?parent=19685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snuac.snu.ac.kr\/eng\/index.php\/wp-json\/wp\/v2\/categories?post=19685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snuac.snu.ac.kr\/eng\/index.php\/wp-json\/wp\/v2\/tags?post=19685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}