|
| |
SNUAC Visiting Scholars Seminar Series, Fall 2017
SNUAC cordially invites you to
|
|
|
| |
|
|
|
|
| |
Thursday, November 16 | 12:00 PM | SNUAC Rm #406
Speaker: Peng Chen, Nankai University
|
|
|
|
| |
In recent years, with the rapid development of the Internet in China, the number of Internet users has exceeded 750 million, the penetration rate has reached 54.3%, of which more than 724 million mobile internet (mobile phone and pad) users, constitute the world's largest mobile Internet group. So China is the world's second-largest economy, is also the world's largest Internet country.
In the mobile Internet environment, many new media with new Characteristics make media users’ behavior has undergone tremendous changes: new media replaces traditional media, new content replaces traditional content, new users replace traditional audiences, new industry pattern replaces traditional pattern. These phenomena are caused by our thinking about media convergence and coping strategies. This report aims to elaborate the various impacts and changes the mobile Internet brings, discuss the media convergence and audience changes caused by the "Internet plus", analyze the transformation from media production relationship to user consumption relationship based on media convergence, and probes into the strategy of communication industry in mobile Internet world.
|
|
|
|
| |
Peng Chen (PhD Candidate)
got his PhD at Communication University of China in 2009. He received his B.A and master’s degree from the same university and majored Journalism and Mass Communication. Since 2009, he has been a researcher at Nankai University, Tianjin City, China. From 2012 to 2013 he worked as a joint post-doctoral research fellow at Tsinghua University and Administration bureau of radio, film and TV, Shandong Province, China. Now, he is an associate professor in the Department of Communication, Nankai University. His major research interests are related to new media industries and its influence to the society, media and audience economics, film and television communication.
|
|
|
|
| |
Next Seminar
Bust on the Border: Demilitarization and Urban Development in Dongducheon
Bridget Martin (UC Berkeley)
November 22 | 12:00 PM | SNUAC Rm #406
|
|
|
|
